Today, national advertisers, ad agencies, consumers and regulators alike rely on the NAD to maintain the highest standards of honesty in advertising. More than 4,000 advertising cases have been successfully handled through this self-regulatory process, demonstrating a remarkable record of voluntary industry compliance

• A subscription to the NARC Online Archives includes unlimited access to the entire 36 year database of NAD/CARU/NARB cases.
• The NARC Online Archives serves as a research tool for advertising claim substantiation and for practitioners appearing before NARC supervised forums.
• Subscribers to the NARC Online Archives include law firms, national advertisers, government agencies, non-profit organizations and law schools.
• Access to the searchable electronic archive of NAD/CARU NARB cases is only available through a subscription.

Please contact Reshma Persaud for more information at rpersaud@narc.bbb.org or 212-705-0113

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Partners of the CBBB receive a discount to the case reports.

To ensure impartiality, NAD was placed under the purview of the Council of Better Business Bureaus. For more than two decades, national advertisers have relied on the NAD to help maintain high standards of truth and accuracy of national advertising claims, and to resolve disputes about advertising claims.

Membership in the Council of Better Business Bureaus is for National Companies based in the United States who want to show the public their dedication to the principles of industry self-regulation and ethical business practices; both in the traditional marketplace and on the Internet